Brands and Packaging in the GDR (1949-89) – Heidelberg

Fewa Brand Logo.  Image Courtesy of Heidelberg Marketing

A Special Exhibition commemorating the Fall of the Berlin Wall on till March 9, 2010: Brands and Their Packaging is an interesting exhibition that is currently on at the German Museum of Packaging in Heidelberg. Don't be fooled by the name of the exhibition because this telling retrospective is much more than just about consumer product packaging or packaging technology. To commemorate the 20th anniversary of the Fall of the Berlin Wall, this special exhibition puts together a piece of … [Read more...]

The German Museum of Packaging – Heidelberg

German Museum of Packaging - Photo courtesy Heidelberg-Marketing.de..

How packaging tells us of Consumer Culture throughout History: The German Museum of Packaging does not seem to be the kind of place that travellers would be interested in on a Heidelberg holiday. But don't be deceived by the name - The German Museum of Packaging is quite a unique and interesting museum that's not just about the history of packaging and marketing of commodities.  Through commodity packaging, the museum's collections also tell of the evolution of consumer culture and the … [Read more...]