M&M, The World’s Biggest Chocolate Brand Has Arrived in London:
If the colourful M&M chocolate buttons were part of your childhood treats and you haven’t outgrown them, the good news is that M&M’S World Store has arrived in the heart of London.
M&M’S World Stores in the States are hugely popular and every year more than 10 million people visit the M&M stores in New York’s Times Square, Orlando and Las Vegas. The Leicester Square M&M Store is the first that this chocolate giant has opened in Europe and M&M London is also much larger than the N.Y. store .
The M&M London store is located in a prime position beneath the W Hotel in Leicester Square. The store occupies four floors and is said to be big enough to house more than 100 double-decker buses.
Customers visiting the store will experience a touch of London culture infused into their M&M experience. It all starts when you step through the colourful, light box window displays and pass through an authentic 1963 iconic London double-decker bus with giant interactive screens. While enjoying chocolate retail therapy, visitors (children) will also be entertained by the much-loved M&M’S characters. At the world famous interactive ‘Wall of Chocolate’ M&M fans can create their own custom M&M blend from the full range of 22 colours.
In addition to the huge range of exclusive M&M’S chocolates, there are also plenty of M&M branded products such as clothing, kitchenware, bedding, jewellery and glassware. For the souvenir hunter, there are also seasonal items and specially-designed London-themed M&M’S branded products.
M&M in Leicester Square is a new London attraction that kids and adults who grew up on M&Ms can enjoy. Whilst M&M’s are hardly gourmet chocolates, there’s something about the colourful chocolate buttons that make people from over 100 countries love them.
M&M’S World Store London
London W1D 6QF
Map of London: