Austria: Shopping on your Vienna holidays

Shopping Streets in Vienna

Shopping in Vienna

Mariahilfer Strasse – This is Vienna’s biggest shopping street which stretches from the Museums Quartier in the city center to Westbahnhof station.

Past the station, Mariahilfer Strasses carries on all the way to the outlying district of Penzing. Along this trendy shopping mile are hundreds of shops offering fashion wear, jewelry and accessories. Shops that you’ll find in Mariahilfer Strasse include names like Turek, Bernhart, Mango, Zara and Peek und Cloppenburg.

Also worthwhile exploring are the side streets, as many out-of-the-ordinary shops and outlets have sprung up recently. During the month before Christmas, Mariahilfer Strasse is made into a pedestrian zone to cater for the extra crowds doing their Christmas shopping.

Around Neubaugasse and Westbahnstrasse – Look in these streets for Austrian designers, international fashion brands and bespoke items. The folks at the Vienna tourist office recommend Disaster Clothing at No. 7 Kirchengasse 19. Twice a year, the shop keepers of Neubaugasse organize a street flea market and on sale are junk (schlock) as well as collectibles, music and food.

Around Kärntner Strasse, Graben and Kohlmarkt, also known as “The Golden U” – These streets form a U shape and there are elegant jewelry stores, crafts and boutiques. Also on Graben is Knize Fashion Store which has been making fine quality men’s garments for over a hundred years.

Those looking for international designer brands need not venture too far. At the exclusive Kohlmarkt Strasse are the flagship stores of the following brands:
Cartier – Kohlmarkt 1
Armani – Kohlmarkt 3
Gucci – Kohlmarkt 5
Chanel – Kohlmarkt 5
Louis Vuitton – Kohlmarkt 6
Ferragamo – Kohlmarkt 7
Diesel – Kohlmarkt 8-10
Dolce & Gabbana – Kohlmarkt 8-10
Tiffany – Kohlmarkt 8-10
Bulgari – Kohlmarkt 8-10

Designer Outlets

The good news for those who like their designer fashion but can’t afford the prices at Kohlmarkt Strasse is that there will soon be two McArthurGlen Designer Discount outlets for the designer label inflicted – one at Parndorf and the other is the soon to open Salzburg Designer Outlet. For more Designer Discount Outlets in other cities in Europe and the UK , see our Designer Outlet Directory.

Shopping Hours

The shops of Vienna’s shopping streets and malls are generally open Monday to Friday, 9:00am – 6.30pm, and Saturday 9:00am -5:00pm. If you’re there on a Sunday or public holiday, you may find some souvenir shops and confectioners open around railway stations (South, West, Franz Josef, Praterstern) and at the airport.

But if you don’t have a big shopping budget?

What else can you buy in Vienna? The truth is that the majority of travellers aren’t looking to buy big ticket items on their holidays and shopping is limited to buying souvenirs, local specialities and local foods. This is where Austria has a lot to offer. Check out next post.