Unusual Paris Museums and Galleries
If you’re into old advertising posters, this place has them in spades! Those of us of a certain age remember that "Aristide Bruant dans son cabaret " poster and others by Toulouse-Lautrec well, having seen them gracing many a student flat wall…
But of course, there’s a lot more than that in this paean to advertising, although the collection tends to emphasise the print medium. Basically, the Museum of Advertising presents rotating thematic, artist and brand retrospectives. They host temporary exhibitions at a rate of three or four per year.
The idea is to show the artistic and sociological tendencies of society throughout the decades in a world where consumerism has been a growing phenomenon. The museum features advertising in all sorts of different media, such as bill board posters, TV and radio commercials, press ads and much more.
The core of the collection covers the history of posters worldwide from the origins to the present day. There are about 40,000 French and foreign period posters covering a period from the mid 18th century to 1949 and roughly 45,000 contemporary posters donated by advertising agencies, advertisers and graphic designers.There are also film, TV and radio commercials from the 1930′s to today.
The interior was designed by star French architect Jean Nouvel to be cutting-edge (well, it was in 1999) using interactive screens and displays of avant-garde video techniques.
Place Palais du Louvre
107, rue de Rivoli 75001 Paris
Tel: 01 44 55 57 50 fax: 01 44 55 57 84
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